Our Story:
Two Experts, One Mission
ELS was founded by Sveta and Ella — two women with over 15 years of experience in professional skincare and a shared frustration:
Most products out there looked great, smelled nice, but didn’t deliver the deep, long-term results their clients deserved.
Armed with a background in biochemistry, countless hours of clinical work, and a clear vision of what real skincare should be, they created their own formulations — without compromise.
We Build What Works. Not What’s Trendy.
At ELS, every product is developed from scratch using a combination of active ingredients,
multi-acid complexes, and water-based delivery systems — never with oils or fillers.
This unique approach allows for:
Deep skin penetration
without clogging pores
No skin fatigue or dependence
formulas work consistently over time
Safe use at any age
even for teens
Zero greasy feel
zero residue – just clean, strong, effective skin
What Makes ELS
Different
We believe skincare should fit into your life — not the other way around.
That’s why our products are made to work in 2 minutes,
morning and night, no burning, no stickiness, no complicated steps.
Men and women alike can use them, with zero “skin type” or “gender” marketing fluff.
Even the scents are neutral, defined by the core active ingredient — not artificial fragrance.
From Idea to Formula
The Process
Every product you see took months (sometimes years) of testing, refining, and obtaining health ministry approvals.
Each ingredient was chosen intentionally, with no SLS, no synthetic preservatives, and always with skin health in mind.
We’re proud to say: some of our formulations are patented, because they’re simply unlike anything else on the shelf.
The Result? A Skincare Line You Can Count On.
Whether you’re 14 or 74, new to skincare or a long-time pro —
ELS is designed to meet your skin where it’s at, and help it thrive.
“We didn’t build a brand. We built solutions that actually work — and we use them ourselves, every day.”
— Sveta & Ella, Founders of ELS